Concept: Dave McMichael
Creative Director: Dave McMichael
Art Director: Ron Foster
Copywriter: Dave McMichael
Model: Michelle Cove, Leon Joubert, Raayan Rensburg, Sherry Smith
Client: SCUBAPRO USA, Division of Johnson Worldwide, Mario Valenzuela
Producer Larry Speaker made arrangements for the crew on the Stuart Cove site in Nassau, Bahamas Islands. This included boats, three on-island models and shark handlers from Dive South Ocean.
Dive equipment was transported from the Scubapro warehouse in southern California by the crew.
The on-island models were all experienced diving with sharks and the fourth was an experienced underwater model who quickly adapted to the shark environment.
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